Listen to users, drive the product
My experience in customer service and sales allows me to view the products I create from different perspectives. I am a user advocate and I know how to understand and defend user needs, while implementing solutions that also provide value to the business.
Selected Cases
MVP language learning app
Flowcado startup • Product Manager (Part-time) • September'24 - present
Problem
Months of rote memorization of identical vocabulary, intrusive gamification, lack of learning adaptation, AI used as entertainment rather than an effective tool.
Solution
- - Developed adaptive and scalable learning algorithm
- - Created AI-based pipeline for corpus data collection and exercise generation
- Enables unusual language pairs (Finnish-Croatian, for example)
- Corpus data for standard pairs (Polish-English, for example) collected within days (prior to methodologist validation) - - Single-screen flow-based interface without excessive options or settings
- Demo application tested with target audience - - A product vision, strategy, and roadmap have been developed
- Current status: CEO attracts investments, CTO is working on a technological solution. I remain a part-time player in this startup.
AI-chatbot solution
Crypto FinTech • Product Advisor (Part time) • January'25 - March'25
Problem
Massive corporate product knowledge database. Complex DB structure, difficult to search for information. Clients often wait too long for answers. Need to quickly obtain relevant responses.
Solution
Knowledge base structured and expanded with AI from all written sources. AI-powered chatbot delivers instant answers. Accessible on desktop and mobile - field staff get info just as fast.
maximum response time
client wait time
peak hour throughput
Exact Match
Total Cost of Ownership
No-code Setup
New Advertisers Platform
Golden Goose mVAS network • Product Manager • June'23 - Januar'24
Problem
To launch a self-service platform for advertisers from scratch and redesign the internal platform for account managers and other employees of the company.
This should significantly affect the number of new offers being added, the effectiveness of current ones, payments, etc. and, as a result, revenue.
Solution
- The demo of the cabinet was successfully presented at the conference in Barcelona and aroused the interest of existing and potential customers
- Part of the new functionality has become a “killer feature” and a reason to start partnerships with advertisers who previously refused to cooperate
- Optimized processes between departments within the company
for all new clients
manager productivity
integration time
manager load
Yet another AdNetwork
NDA • Product Advisor • August'24 - December'24
Problem
Company suffered major losses due to lack of basic monitoring and testing systems. Complex inter-department communication and non-optimized accounting required manual intervention for every client request, causing delays and revenue loss. RTB product managed by single person (CEO) with no dedicated development team. Advertiser platform in early stage, unable to support network's core functionality.
Solution
revenue saved
new partners
manual accounting tasks
Transportation Management System
Monopoly.Online • Product Manager • June'21 - August'22
Problem
Low digital service penetration in logistics leads to suboptimal truck loading and route planning, resulting in long downtimes, low transportation efficiency, high cost per kilometer, and reduced carrier profitability. This slows the growth of the "Monopoly.Online" and causes profit decline in some areas.
Solution
carrier audience reached
development cost
new bookings in TMS
Relaunched a self-service platform for publishers
PropellerAds • Product Manager • September'18 - September'20
Problem
The product developed chaotically. Due to the legacy of the code, it was impossible to quickly implement new features, expensive to maintain. Distracts the team from working on new functionality
Other There were too many manual steps in launching ads and integrating new partners. It was hard to scale without hiring more people, and managers couldn’t grow existing partners because they were overloaded with routine work.
Solution
- Successfully redesigned and rebuilt the SSP for publishers, resulting in faster feature delivery, reduced workload for support and finance teams, and increased ad revenue for website owners.
- Developed an in-house White Label user platform, reducing new product development time from 3-6 months to 1-3 months.
Other
- Saved 10-30% (depending on the partner network) of integration costs by introducing anti-fraud features and improving auctions in the RTB product.
- Launched a self-service platform for RTB account managers, resulting in cost savings of ~1M rubles/month and faster integration of new partners.
Time-to-market
Integration cost
Сost savings
Daily RTB profit
Ad tag installation
My personal development
- Opened and closed a new coffee shop in Serbia due to difficulties obtaining kitchen operation permits, which was a core part of the concept
- Engaged in volunteering with organizations aiding war victims
- Launched and maintain several small pet projects
- Helped people from different fields build leadership skills, connect better with customers, streamline their work, and save money to boost their business success.
- Rest and recuperation after nearly 2 years of migration through 6 countries
Other expirience
Yota (Senior sales manager)
- Training, mentoring and management of my own sales team
- Managed sales in partner stores
- Launch of sales in new cities
Avito (Lead support manager)
- Organized the work of the support team of the new product Avito.Delivery
- Managed and monitored KPIs
- Optimized the processes for handling calls and messages from users
FitMost (Product Manager)
- Organized product development processes in the team
- Developed web-versions and ios/android apps of the main product
- Developed web-services for partners and internal services
- Managed the development team
of trained staff
without AI
of optimized processes
of rubles saved
Skills and tools
Product Management
Product Strategy, Roadmapping, User Research, A/B Testing, Customer Development, MVP, Go-to-Market, Unit Economics..
Analytics & Data
Google Analytics, Mixpanel, Amplitude, SQL, Python (Pandas), Tableau, Google Data Studio..
Design & UX
Figma, User Journey Mapping, Wireframing & Prototyping, Design Thinking, Usability Testing..
Technical & Tools
Agile/Scrum, Jira, Confluence, Git, основы HTML/CSS, работа с API.